Tailor

The ability to alter attitudes or opinions. The power to alter your contact with others, or public image.

Your ability to shape a project or idea out of raw materials or basic concepts; an influence that can help you change your public image.

When you tailor something to the needs of others, you are adjusting what you do to best suit them rather than taking a general approach. The word tailor originally meant to cut, for example, a restaurant might tailor an order for a vegetarian by getting rid of the meat in a portion. A teacher might tailor a lesson plan to the demands of her students. You might cut your expectations to suit what you can afford.